Pop up!

So Aussies seem to love "pop ups" - generally shops but the recent trend has got into bars as well. Asahi have gotten into the act and opened a pop up on Bligh Street in Sydney CBD (next to Frankies). 

OK, I know Asahi isn't craft and a pop up isn't a good pub either, but it's a fun thing that's happening in the beer scene so it's still worth writing about in my eyes!

The pop up serves 2 beers - Asahi Black and Asahi Extra Dry and some cocktails - but who goes to an Asahi pop up for a cocktail? A black and an Extra Dry came in at $17.5.

Cold serving Asahi

Asahi Black

The dark was really surprising - its light bodied and sweet like a normal Asahi Extra Dry but the head was of a Guinness and there was a malty smell to it. I drank it all night long and it was fantastic - a really nice, and unusual, black lager. 

Normal Asahi

As you can see, it is very male dominated - and very after work suits. My friend was one of three girls which maybe shows that beer is still a male drink.

Asian style small bites work as it lets you graze, drink and chat...

We had Edamame, Gyoza and fish tacos; perfect to graze on.  

Their website shows the advert as giving punters the chance to dry Asahi at its super cold best - and I would agree, it was awesome but... often Asahi here in Aus isn't at its best therefore after this promotion what's the plan to inform us punters where it will be served at its best (also where to get Asahi Black from!)? That's the tough part - how to keep us drinking the stuff?

If you are in and around the CBD in the next month or so, you should 'pop in' to the 'pop up' (hehe) for one after work (it's apparently dead on Saturdays like all of that end of town) and you should definitely try an Asahi Black.